Bachelor’s degree in Marketing, Journalism or other relevant major is required plus a minimum of 2 years of relevant experience; or Master's degree with no minimum years of relevant experience.
Due to the nature of work performed within our facilities, U.S. citizenship is required.
Responsibilities for this Position
General Dynamics Mission Systems has an immediate opening for a Digital Marketing Specialist. In this position, you would have the opportunity to support new content and features on our company’s websites and enhance our brand on digital platforms. This position is based in Fairfax, VA.
REPRESENTATIVE DUTIES AND TASKS:
Manage and edit content using a Content Management System (CMS) for external websites, including gdmissionsystems.com
Conduct user testing on new website features
Identify opportunities to develop and produce new web content for targeted audiences
Support the creation of analytics reports on website and digital advertising performance
Support execution of integrated marketing plans and coordinate with marketing leads and subject matter experts on digital marketing strategies for our products, programs and services
Ensure all content is consistent with company branding guidance and upholds the company's reputation
KNOWLEDGE SKILLS AND ABILITIES:
Direct experience managing websites using enterprise Content Management Systems (CMS), Sitecore experience preferred
Strong written and oral communications skills, must have ability to copyedit and summarize complex content with fast turnaround times
Must have strong attention to detail
Working knowledge of Google Analytics and the ability analyze data to optimize performance to meet the digital communications goals
Hands-on experience with key digital marketing disciplines/tools, such as: web content, online advertising, Search Engine Optimization (SEO) and email marketing
Ability to work independently while establishing strong working relationships with our smart, fun-loving team members
General Dynamics Mission Systems (GDMS) engineers a diverse portfolio of high technology solutions, products and services that enable customers to successfully execute missions across all domains of operation. With a global team of 13,000 top professionals, we partner with the best in industry to expand the bounds of innovation in the defense and scientific arenas. Given the nature of our work and who we are, we value trust, honesty, alignment and transparency. We offer highly competitive benefits and pride ourselves in being a great place to work with a shared sense of purpose. If who we are and what we do resonates with you, we invite you to join our high performance team!
General Dynamics is an Equal Opportunity/Affirmative Action Employer that is committed to hiring a diverse and talented workforce. EOE/Disability/Veteran.